Chelsea's Blog

According to the Mobile Marketing Association mobile marketing is described as: “A set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” When a company uses a mobile marketing strategy, they are able to send product or promotional information to [...]

Moving from a traditional bricks and mortar store to a web presence is one of the most important things to consider and implement in this day and age.  Everything is becoming more technologically oriented.  If you don’t have interactive advertising for your brand or company, let alone a web presence, you will quickly become extinct. [...]

Geo-targeting is a crucial method to implement when using search engine marketing.  According to Gregory Go and his Online Business Blog, Geo-targeting means “having the ability to target a marketing or advertising campaign at a limited set of visitors based on their physical location and  language. Advertising programs that support geo-targeting allow you to control [...]

How many times have you looked online at something before you buy it? I don’t know about you, but I am constantly seeking for information online about the products I am going to buy, and usually I purchase them online too!  Not only am I searching for consumer product information, there are so many times [...]