Chelsea's Blog

Blogging

Posted on: October 23, 2009

There are many types of social media out there that can assist a company in promoting their products.  For instance a company could implement blogs, microblogs, podcasts, webcasts and RSS feeds to reach their target markets.  Perhaps the most common and effective type of social media is blogging.  According to Blogger.com, a blog is “is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.” Viewers of the blog can then react to the information by adding comments which offers the potential for further interaction between the blogger and the reader.

Blogging can be used by anyone, for a number of reasons.  For example, I am using this personal blog on WordPress.com in order to enhance my research capabilities and understanding of various Online Marketing topics.  Blogging can be effective for larger companies as well.  By creating a blog that uses a personal, authentic voice – the blog can enhance credibility in the eyes of the consumer.  Also it could be the first form of communication to break the latest news and issues surrounding a company.  Perhaps the largest benefit to a company is the fact that it is easy to use and no special skills are required.  According to Debbie Weil, author of The Corporate Blogging Book “Internal blogs can form a powerful component of corporate communications strategy. Chief executives talk directly with employees, disseminate strategy and ask for feedback at grassroots level. Blogging dialogues are faster and cheaper than focus groups or discussion forums. Sun Microsystems’ CEO is so convinced of their importance that he’s predicting they will be mandatory for executives within 10 years”.  Blogging is a fast, effective, popular way to reach the target market. Perhaps the most ironic part of finding the effectiveness of blogging is the fact that I have referred to many other professional blogs in order to support my own blog post!

Before a company can reap the benefits of publishing a blog they must learn how to create a blog properly.  There are many things to incorporate into a blog and many things could go wrong.  For instance Problogger.net has (ironically) an entire blog with links to provide essential tips for the beginner blogger.  For instance there are many helpful links pertaining to the content written, content length, title’s, tags and links, as well as blog design and establishing a niche.  A similar site is produced by Matt Huggins.  He writes a professional blog, and has a specific blog post entitled “55 Essential Articles Every Serious Blogger Should Read”.   These articles are more professional and there are many links to help a new blogger build meaningful content, among other things.

If the entire blogging phenomenon is still confusing, here is a video called “Blogs in Plain English”. This video explains what a blog is in simple terms.



There is also a video by Scott Rosenberg, a journalist, blogger and co-founder of Salon.com an independent online magazine, featuring lively original reporting and commentary on news, politics, culture, and life.  In the video Rosenberg discusses the “10 Myths About Blogs”.

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